Personal Health Records: Helping Consumers Take the Driver’s Seat



Mark Fam*, Deloitte, Toronto, Canada
Michael Matthews*, Deloitte, Toronto, Canada


Track: Business
Presentation Topic: Personal health records and Patient portals
Presentation Type: Oral presentation
Submission Type: Single Presentation

Building: MaRS Centre, 101 College Street, Toronto, Canada
Room: CR2
Date: 2009-09-17 11:00 AM – 12:30 PM
Last modified: 2009-08-14
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Abstract


Although health technology focus has recently been on EHRs, EMRs and patient portals, there is an unprecedented opportunity to shift the traditional provider-centric paradigm to a collaborative patient/consumer-focused model. Around the world, leading nations and private companies are stepping beyond the EMR/EHR to provide health consumers with access and control over their own personal health records (PHRs) – aimed at enabling the consumer to manage and control the health of their self and family. Through a PHR, the consumer is able to maintain a holistic and transferable record which encourages them to further build relationships with care providers through alternative means outside of the hospital walls. This session will focus on the gaining momentum of PHRs in Canada, providing an overview of PHRs as a disruptive innovation in health care, PHR interoperability and emerging vendors, and exploring what is required for hospitals, other health providers and government to prepare for the renewed focus of health care technology on the patient.

The PHR has evolved though the years into a more robust and attractive platform – with vendors such as Microsoft and Google pushing the PHR market to new levels, and Canada Health Infoway focus on PHR standards and interoperability. As the PHR matures, the shift of the paradigm from the provider to the consumer is starting to occur in parallel. The consumer is becoming the ‘de facto’ center for all health transactions; the PHR allows the consumer to have a more structured, holistic way to collect, manage & share information. A recent Deloitte study of health care consumers found over 65% are ready for and interested in PHRs.

As PHRs are starting to make waves, health providers and government partners will need to consider several areas to be revisited: healthcare services reimbursement model, privacy and security legislation, breadth of scope, and funding. And as organizations prepare for the PHR, and consider related investments, they need to consider their overall readiness across several dimensions including their organization, stakeholders, broader environment, and the optimal approach to implementation. The following are examples of the key questions facing organizations today across these dimensions, which will be explored in this session:
• How ready is your organization in terms of culture and infrastructure?
• How willing are your stakeholders, consumers and healthcare providers, in participating in this innovation?
• What is the state of PHR readiness for stakeholders external to your organization?
• What is your method of implementing PHRs: technology platform, funding source, change management philosophy, and consumer engagement process?
• What would be the appropriate funding model for PHRs?

The market for personal health records is vibrant and large within Canada – it is one that requires partnership and collaboration across hospitals, care providers, consumers, and governmental bodies at a local, provincial, and national level. This session will explore the many aspects of PHRs to help foster this collaboration and dialogue among audience members on how to prepare for this disruptive innovation, and how to ultimately re-focus health care information technology efforts on the patient.




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