Effective Use of Popular Internet Video Broadcast Site Youtube for Dissemination of Information about the Potential Pandemic of H1N1 Influenza
|
If you are the presenter of this abstract (or if you cite this abstract in a talk or on a poster), please show the QR code in your slide or poster (QR code contains this URL). |
Abstract
Background: The outbreak of H1N1 influenza in April-May 2009 across different regions of North America has created a significant concern for a pandemic causing panic amongst people. Adequate dissemination of correct information about H1N1 influenza could help in decreasing the disease spread and associated panic in the population. In this study we look into the effective use of popular internet streaming video site YouTube by health organizations (CDC, UN and WHO) as a source of information dissemination for the general population during the peak time of H1NI outbreak in April-May 2009 .
Method : Youtube was searched using key words “swine flu “ or “H1N1 influenza†or “influenza “ for videos that have been uploaded in past one month containing pertinent information on prevention, symptoms, treatment or recent update of the disease. The search and screening was done by 2 independent observers and inclusion was done on the basis of mutual agreement. Total viewership, no of days since upload and total duration of the videos that were uploaded by CDC , United nations and WHO and independent users were noted. A qualitative assessment scoring of the videos was done using the scorecard as follows. Each of the following aspect of the video was scored with 1 point and then a total aggregate score was obtained by summation of individual scores .
A: Information on symptoms of the disease [Y(1)/N(0)]
B. Information on disease prevention [(Y(1)/N(0)]
C. Information on treatment of the disease [Y(1)/N(0)]
D. Current status update of the disease [(Y(1)/N(0)]
E. Counseling to prevent panic because of the disease threat [(Y(1)/N(0)]
Total Score : A+B+C+D+E
Results: Total no of videos included in the study were 26 (CDC:7 , UN/WHO:10 , independent users : 9). Total duration of CDC, UN/WHO and independent user videos was 34.75 , 43 and 39mins respectively. Total viewership per day for CDC, UN/WHO and independent user videos was 24863 , 26931 and 77770 respectively while the total viewership per video for the same was 248007, 22777 and 31840 respectively. Thus, CDC broadcasted videos had a significantly higher no. of viewership per day and per video as compared to UN/WHO broadcasted (p value<0.05) and independently uploaded video (pvalue<0.05). 30% (n= 6) of the top 20 most viewed videos had relevant information of different aspects of H1N1 influenza that could be considered useful with CDC contributing to majority(n= 4) of it. Mean qualitative assessment scores of CDC videos was significantly higher than that of independent videos ( 4.42 + 0.53 , 2.3 +1.2 : p value <0.05).Mean Qualitative assessment scores of CDC videos was higher than UN/WHO videos but the difference was not statistically significant (4.42 + 0.53 , 3.67 + 1.2 : p value= 0.06). Thus CDC videos have more comprehensive coverage on different aspects of current H1N1 influenza outbreak and are being used in increasing proportion by the viewers as a source of useful information.
Method : Youtube was searched using key words “swine flu “ or “H1N1 influenza†or “influenza “ for videos that have been uploaded in past one month containing pertinent information on prevention, symptoms, treatment or recent update of the disease. The search and screening was done by 2 independent observers and inclusion was done on the basis of mutual agreement. Total viewership, no of days since upload and total duration of the videos that were uploaded by CDC , United nations and WHO and independent users were noted. A qualitative assessment scoring of the videos was done using the scorecard as follows. Each of the following aspect of the video was scored with 1 point and then a total aggregate score was obtained by summation of individual scores .
A: Information on symptoms of the disease [Y(1)/N(0)]
B. Information on disease prevention [(Y(1)/N(0)]
C. Information on treatment of the disease [Y(1)/N(0)]
D. Current status update of the disease [(Y(1)/N(0)]
E. Counseling to prevent panic because of the disease threat [(Y(1)/N(0)]
Total Score : A+B+C+D+E
Results: Total no of videos included in the study were 26 (CDC:7 , UN/WHO:10 , independent users : 9). Total duration of CDC, UN/WHO and independent user videos was 34.75 , 43 and 39mins respectively. Total viewership per day for CDC, UN/WHO and independent user videos was 24863 , 26931 and 77770 respectively while the total viewership per video for the same was 248007, 22777 and 31840 respectively. Thus, CDC broadcasted videos had a significantly higher no. of viewership per day and per video as compared to UN/WHO broadcasted (p value<0.05) and independently uploaded video (pvalue<0.05). 30% (n= 6) of the top 20 most viewed videos had relevant information of different aspects of H1N1 influenza that could be considered useful with CDC contributing to majority(n= 4) of it. Mean qualitative assessment scores of CDC videos was significantly higher than that of independent videos ( 4.42 + 0.53 , 2.3 +1.2 : p value <0.05).Mean Qualitative assessment scores of CDC videos was higher than UN/WHO videos but the difference was not statistically significant (4.42 + 0.53 , 3.67 + 1.2 : p value= 0.06). Thus CDC videos have more comprehensive coverage on different aspects of current H1N1 influenza outbreak and are being used in increasing proportion by the viewers as a source of useful information.
Medicine 2.0® is happy to support and promote other conferences and workshops in this area. Contact us to produce, disseminate and promote your conference or workshop under this label and in this event series. In addition, we are always looking for hosts of future World Congresses. Medicine 2.0® is a registered trademark of JMIR Publications Inc., the leading academic ehealth publisher.
This work is licensed under a Creative Commons Attribution 3.0 License.