Nobody Wants Another Button: How to Translate User Requirements into Design Solutions



Barbara Spanton*, IxDA, HIMSS, Algonquin College School of Media and Design, UXCamp Ottawa, Ottawa, Canada

Track: Practice
Presentation Topic: Usability and human factors on the web
Presentation Type: Oral presentation
Submission Type: Single Presentation

Building: Sheraton Maui Resort
Room: C - Napili
Date: 2014-11-14 09:45 AM – 10:30 AM
Last modified: 2014-09-09
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Abstract


So you’ve reached out to your users, gathered heaps of feedback, requests, and complaints… now what? In this talk, Barbara will help you extract the meaningful bits of insight from your user feedback, and translate ‘what users say’ into ‘what users need’.

Consider the source.
You’ll get different feedback from different stakeholders. Make sure the primary user has the primary voice.

Conflicting requests – are they really conflicting?
One person asks for a blue button at the top. Another asks for a red button at the bottom. Could they really be asking for the same thing?

Ask the right questions to get the right answers.
Think about your reasons for reaching out to your users. To understand workflows? To prioritize tasks? To evaluate design concepts? Frame your questions to help your users give meaningful answers.

People don’t know what they want, they want what they know. Patients, clinicians, caregivers etc. typically aren’t designers. Don’t ask them to design your product.




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