Combining Retweets and Hashtags to Create an Ad Hoc Communication Platform During the Course of Planned Events, Increasing Resilience of Visitors by Crowdsourcing a Permutation of Conversation.
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Abstract
It is very important to understand, that from a medical and operational point of view, there is a great difference between the preparation for, and approach of an adverse event during the course a Mass Event, such as a rock festival, and the general preparation and approach of a random unexpected event in a random social situation, such as a train crash at a random site, in an unannounced city or other community.
A great deal of effort is going into the structuring and rationalization of the analysis of Big Data around such events.
Two factors seem to dominate the literature as most influential and successful in actively spreading information in such events.
1. The use of hashtags
2. The practice of retweeting 1st hand information to one’s own followers.
Whether it is Youtube, Twitter, Google+, Instagram or anything else that is used for spreading information, redistributing the information with intelligently attached (hash)tags can greatly improve response, and interactivity.
This is influenced positively by a number of conditions that exist when catastrophe strikes at mass events:
1. Mass events consist a greater part of smartphone using visitors than the general population.
2. During adverse events at Mass Manifestations audio communications often fail, and non-interruptive communications such as Twitter, Facebook and other social media persist easier and possibly thrive.
3. The Twitterverse by itself contains a relative lot of unstructured noise
4. Hashtags can be used to create tag clusters and filter conversations
5. Studies show that social media are more reliable as a source of information than is generally expected.
6. The concept of the Citizen Reporter is more appealing to a number of the users than one generally expects..
7. The use of Fiduciary pointers in social media, such as hashtags, increase visibility.
8. Retweeting is a common and understood method to present, affirm and spread information
We propose to apply the use of social media during planned Mass Events, to form an ad hoc communication platform among visitors during the event and relief effort, should this take place. We propose to do this by familiarizing visitors as well as crew with BOTH a set of pre-determined hashtags which are useable for fun as well as emergencies, as well as the importance of communicating or retweeting this set and their most applicable additional hashtags to their followers on a regular basis.
This is a low-tech approach to influence highly probable social media power users, during a period of increased risk at statistically dangerous events, where efficient communication was previously NOT probable or even possible.
A great deal of effort is going into the structuring and rationalization of the analysis of Big Data around such events.
Two factors seem to dominate the literature as most influential and successful in actively spreading information in such events.
1. The use of hashtags
2. The practice of retweeting 1st hand information to one’s own followers.
Whether it is Youtube, Twitter, Google+, Instagram or anything else that is used for spreading information, redistributing the information with intelligently attached (hash)tags can greatly improve response, and interactivity.
This is influenced positively by a number of conditions that exist when catastrophe strikes at mass events:
1. Mass events consist a greater part of smartphone using visitors than the general population.
2. During adverse events at Mass Manifestations audio communications often fail, and non-interruptive communications such as Twitter, Facebook and other social media persist easier and possibly thrive.
3. The Twitterverse by itself contains a relative lot of unstructured noise
4. Hashtags can be used to create tag clusters and filter conversations
5. Studies show that social media are more reliable as a source of information than is generally expected.
6. The concept of the Citizen Reporter is more appealing to a number of the users than one generally expects..
7. The use of Fiduciary pointers in social media, such as hashtags, increase visibility.
8. Retweeting is a common and understood method to present, affirm and spread information
We propose to apply the use of social media during planned Mass Events, to form an ad hoc communication platform among visitors during the event and relief effort, should this take place. We propose to do this by familiarizing visitors as well as crew with BOTH a set of pre-determined hashtags which are useable for fun as well as emergencies, as well as the importance of communicating or retweeting this set and their most applicable additional hashtags to their followers on a regular basis.
This is a low-tech approach to influence highly probable social media power users, during a period of increased risk at statistically dangerous events, where efficient communication was previously NOT probable or even possible.
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