What It Means to "Go Digital": A Human Library of Today's Healthcare Consumer and How They Access Healthcare in the Digital World
|
If you are the presenter of this abstract (or if you cite this abstract in a talk or on a poster), please show the QR code in your slide or poster (QR code contains this URL). |
Abstract
In a world comprised of Apple apps and Google widgets, consumers are developing a new set of habits in how they access their environment. A new generation is growing up with a new set of expectations for the world around them. This demographic is shopping online, blogging about their experiences, and communicating via email. They are also the next generation of healthcare consumers, influencers and decision makers.
To date, over 10,000 apps have been developed in the healthcare market, tagged across 26 different categories. However, many of these applications never see the light of day, or download. Why? Because they are not created with the end user in mind. We all think we know who these people are and how their behaviors translate to healthcare, but what does digitally savvy really mean when it comes to tracking medication or making doctor’s appointments?
Understanding how the digital generation interacts with healthcare will be crucial to developing more effective healthcare 2.0 strategies and maximizing the potential of technology in healthcare.
Through a series of vignettes on digital consumers, we will uncover the truth behind what the digital really wants from their technology. Understanding the individuals that live, breath, and interact in the digital world, booking their appointments online, being active in healthcare communities, or tracking their diets in an app, attendees will be able to learn who they really are, how and why they access healthcare in their ultra-connected worlds, as well as what is important to them, what is not, and what is missing as we explore what it means to “go digital†in healthcare.
To date, over 10,000 apps have been developed in the healthcare market, tagged across 26 different categories. However, many of these applications never see the light of day, or download. Why? Because they are not created with the end user in mind. We all think we know who these people are and how their behaviors translate to healthcare, but what does digitally savvy really mean when it comes to tracking medication or making doctor’s appointments?
Understanding how the digital generation interacts with healthcare will be crucial to developing more effective healthcare 2.0 strategies and maximizing the potential of technology in healthcare.
Through a series of vignettes on digital consumers, we will uncover the truth behind what the digital really wants from their technology. Understanding the individuals that live, breath, and interact in the digital world, booking their appointments online, being active in healthcare communities, or tracking their diets in an app, attendees will be able to learn who they really are, how and why they access healthcare in their ultra-connected worlds, as well as what is important to them, what is not, and what is missing as we explore what it means to “go digital†in healthcare.
Medicine 2.0® is happy to support and promote other conferences and workshops in this area. Contact us to produce, disseminate and promote your conference or workshop under this label and in this event series. In addition, we are always looking for hosts of future World Congresses. Medicine 2.0® is a registered trademark of JMIR Publications Inc., the leading academic ehealth publisher.
This work is licensed under a Creative Commons Attribution 3.0 License.