Gary L. Kreps*, Department of Communication, George Mason University, Fairfax, VA, Gaithersburg, United States Track: Research Presentation Topic: Communities in health care Presentation Type: Oral presentation Submission Type: Single Presentation Building: Sheraton Maui Resort Room: A - Wailuku Date: 2014-11-14 03:45 PM – 04:30 PM Last modified: 2014-09-12

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Ehealth communication programs can be improved by using artificial intelligence (AI) to increase interactivity, relational sensitivity, and immediacy. Current ehealth communication programs often fail to fully engage audiences and can even have negative consequences by undermining the effective delivery of information intended to guide health decision‐making and
influence adoption of health-promoting behaviors. This presentation will illustrate how the use of AI can help enhance interactivity, relational sensitivity, and immediacy in ehealth programs by making health communication more engaging, relevant, exciting, and actionable. The presentation will show how AI can humanize health promotion efforts by promoting physical and emotional closeness, increasing authenticity and enthusiasm, supporting personal involvement in communication interactions, increasing exposure to relevant messages, reducing demands on healthcare staff, improving program efficiency, and minimizing costs. These AI guided ehealth applications use personally involving verbal and nonverbal cues, natural language translation, virtual coaches, and comfortable human-computer interfaces to promote active information processing and adoption of new ideas, enhanced access to relevant health information, as well as increased trust, sharing, motivation, and behavior change.