The Business of Healthcare - Mobile
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Abstract
Healthcare needs a new approach in how care is delivered. It is no longer a top-down institution driven business as it once was. The delivery of care as we have all heard needs to change, from care within the community to delivering care more specifically how, when and where the patient requires it. It is in the best interests of all concerned to make sure care and support is delivered to patients for direct & preventative care the way they are willing to receive it.
The business of healthcare needs to take a consumerist view on how it needs to be delivered. This requires understanding the demographic you want to serve, the KPI’s & the ROI’s of investing in technological trends, the data that speaks to the efficacy of a service, the modality in which it is delivered and the platform in which it is delivered. Understanding this requires modeling access to care and the supports thereof in a fashion that is digestible & accessible.
We are presenting the new form of healthcare, specifically in the mobile space that considers solutions we present as examples. Some of the concepts used that will be discussed are:
1. Consumer Demographic – What is the demographic we are targeting? What are their likes/dislikes?
2. Consumer Access – How will the consumer access the product/service? Where will they access it? How do they prefer accessing it and how many different ways would we need to provide it to feed the varied demographic?
3. Education/Learning Modalities – How does a consumer learn or digest information? Differing consumers have different learning styles and habits, be it as visual learners, auditory learners, tactile learners or ones who prefer the reading/writing styles of learning.
4. Platform Variability – How do you engage consumers across platforms depending on their own preference & use? How does that define & drive delivery?
5. Technological Trends – What are the technological trends, both the current as well as one for the future that will drive where the consumer lives and will live in the future? How does technology become both a driver and not be a momentary trend?
6. Consumer Trends – What are the consumer trends? With millennial’s now leading the pack of how population trends are driven, what are the next set of consumer trends that drive the delivery mechanisms?
7. Marketing & Communications – Is developing a good product enough? If you build it will they come? What is the role of endorsers, promoters, supporters? What is the role media can play? Does social media alone drive the momentum?
8. Key Performance Indicators (KPI) – What are the key performance indicators that need to be looked at?
In a mobile friendly world, when you develop a product, is it enough that it is now on the App Stores? What else needs to happen? What are the benefits of hiring professionals to increase traction and decrease traditional “Healthcare Drag”.
The business of healthcare needs to take a consumerist view on how it needs to be delivered. This requires understanding the demographic you want to serve, the KPI’s & the ROI’s of investing in technological trends, the data that speaks to the efficacy of a service, the modality in which it is delivered and the platform in which it is delivered. Understanding this requires modeling access to care and the supports thereof in a fashion that is digestible & accessible.
We are presenting the new form of healthcare, specifically in the mobile space that considers solutions we present as examples. Some of the concepts used that will be discussed are:
1. Consumer Demographic – What is the demographic we are targeting? What are their likes/dislikes?
2. Consumer Access – How will the consumer access the product/service? Where will they access it? How do they prefer accessing it and how many different ways would we need to provide it to feed the varied demographic?
3. Education/Learning Modalities – How does a consumer learn or digest information? Differing consumers have different learning styles and habits, be it as visual learners, auditory learners, tactile learners or ones who prefer the reading/writing styles of learning.
4. Platform Variability – How do you engage consumers across platforms depending on their own preference & use? How does that define & drive delivery?
5. Technological Trends – What are the technological trends, both the current as well as one for the future that will drive where the consumer lives and will live in the future? How does technology become both a driver and not be a momentary trend?
6. Consumer Trends – What are the consumer trends? With millennial’s now leading the pack of how population trends are driven, what are the next set of consumer trends that drive the delivery mechanisms?
7. Marketing & Communications – Is developing a good product enough? If you build it will they come? What is the role of endorsers, promoters, supporters? What is the role media can play? Does social media alone drive the momentum?
8. Key Performance Indicators (KPI) – What are the key performance indicators that need to be looked at?
In a mobile friendly world, when you develop a product, is it enough that it is now on the App Stores? What else needs to happen? What are the benefits of hiring professionals to increase traction and decrease traditional “Healthcare Drag”.
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