The Use of an Omnipresent Array of Dynamic QR Codes to Establish Bidirectional Multi Platform Social Media Communication and Conversation Between Visitors and Organizers During Mass Events.
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Abstract
Most known formats of communication of citizens with authorities during calamities or adverse events are governed by long established methods or models, and still depend mainly on dependable, established and trusted channels. In case of a medical emergency, people do not start calling around for an ambulance, but call the trusted 911 number on the telephone or cellphone. Pilots use a format for their communication when signaling they are in trouble, just as ship captains use a radio, and a trusted vocabulary (Mayday ...). An older non-verbal communication of trouble or problems, is a version of the trusted MORSE version of S.O.S., either with lights, sounds, or radio clicks.
The problem with social media is that such a conceptual canalization of communication between citizens and the authorities during adverse events does not exist as of yet. Because of the (more or less) known size of their population, their proneness for adverse events, and their high percentage of smartphone users, mass events are a very good breeding ground for testing novel methods of bilateral communication between authorities and the visitors, either during the event itself, as well as during calamities at events.
Very much hope and energy is being put in disaster mapping, and big data as one of the sources for disaster mappers. But the fact remains that disaster mapping is always a post factum effort, and that the date mostly form a reconstructive map, rather than an ad hoc tool for first responders. At least up until now.
This presentation outlines the efforts that are realized to put together a reference frame for communication between the organizers, authorities, and visitors of mass events, as it has been conceived for use at a number of events in Europe in 2014. The aim is to build a bridge using social media, that would turn the previously non directional calls for help from the public, and instructions from the authorities, to easily findable information on social media, even if the visitors did not use social media on the event before. And independent from the social media platform they use as a primary communication form.
A QR code reader is provided in different Festival Apps already, and is used by many smartphone users anyway. Augmented reality apps such as Layar, Wikitude and Junaio also read, and translate QR codes into webpages. The visitor is being trained in using QR codes by Facebook Likes and games from companies on the premises of the festivals.
An array of five clear dynamic QR codes is displayed at the top and/or bottom of every medium that has print on it: folders, posters, doors, screens, tickets, booths and much more. The five dynamic codes, in the popular blue, yellow, red and green plus black, each have their category/subject of communication, and link the user to the possibility to receive or report information on that category. Even when all audio and video possibilities are lost, they still form a bridge, using social media, between visitors and organizers or authorities.
The problem with social media is that such a conceptual canalization of communication between citizens and the authorities during adverse events does not exist as of yet. Because of the (more or less) known size of their population, their proneness for adverse events, and their high percentage of smartphone users, mass events are a very good breeding ground for testing novel methods of bilateral communication between authorities and the visitors, either during the event itself, as well as during calamities at events.
Very much hope and energy is being put in disaster mapping, and big data as one of the sources for disaster mappers. But the fact remains that disaster mapping is always a post factum effort, and that the date mostly form a reconstructive map, rather than an ad hoc tool for first responders. At least up until now.
This presentation outlines the efforts that are realized to put together a reference frame for communication between the organizers, authorities, and visitors of mass events, as it has been conceived for use at a number of events in Europe in 2014. The aim is to build a bridge using social media, that would turn the previously non directional calls for help from the public, and instructions from the authorities, to easily findable information on social media, even if the visitors did not use social media on the event before. And independent from the social media platform they use as a primary communication form.
A QR code reader is provided in different Festival Apps already, and is used by many smartphone users anyway. Augmented reality apps such as Layar, Wikitude and Junaio also read, and translate QR codes into webpages. The visitor is being trained in using QR codes by Facebook Likes and games from companies on the premises of the festivals.
An array of five clear dynamic QR codes is displayed at the top and/or bottom of every medium that has print on it: folders, posters, doors, screens, tickets, booths and much more. The five dynamic codes, in the popular blue, yellow, red and green plus black, each have their category/subject of communication, and link the user to the possibility to receive or report information on that category. Even when all audio and video possibilities are lost, they still form a bridge, using social media, between visitors and organizers or authorities.
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