Hein De Vries*, Maastricht University, Maastricht, Netherlands Track: Research Presentation Topic: Web 2.0 approaches for behaviour change, public health and biosurveillance Presentation Type: Oral presentation Submission Type: Single Presentation Building: Mermaid Room: Room 4 - Queenshithe Date: 2013-09-24 04:00 PM – 04:45 PM Last modified: 2013-09-25

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Background: eHealth computer tailored methods are aimed at motivating individuals to adopt a healthy lifestyle. These methods provide very specific feedback to an individual and have shown to be effective. Yet, specific differences in reactions to these methods between respondent with a low socio-economic status (LSES) and high socio-economic status (HSES) groups have not yet been fully explored.

Objectives: to discuss the outcomes of program and effect evaluations of several Dutch computer tailored eHealth programs and to compare LSES and HSES groups.

Methods: We will present the data of several RCT’s (N.10.000) that used eHealth CT methods, to analyze patterns of visits and revisits and factors determining these patterns.

Results: 1. The overall idea that eHealth programs may be less positively evaluated by LSES groups (because of the fact that much reading needs to be done) is not supported by our findings; 2. Programs are effective for both HSES and LSES groups.

Conclusions: eHealth programs are appreciated positively by HSES and LSES groups, sometimes even slightly better by LSES groups. Programs are effective for both HSES and LSES groups indicating that the use of these programs will not contribute to increasing health disparities between the two groups.