From the Medical Idea to the App. The Big Mistakes I Could Have Avoided Before I Launched My Medical App.



Gonzalo Mora*, University Clinic of Navarra - SPAIN, Pamplona, Spain

Track: Business
Presentation Topic: Mobile & Tablet Health Applications
Presentation Type: Oral presentation
Submission Type: Single Presentation

Building: Mermaid
Room: Main Auditorium
Date: 2013-09-23 04:00 PM – 06:00 PM
Last modified: 2013-09-25
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Abstract


From the medical idea to the app. The big mistakes I could have avoid before I launch my medical app.

Physician entrepreneurship and app development is not something you can learn at the medical school. Many doctors and health related professionals have great ideas but most of them never reach any final product.

The three main steps for a successful App are easy to understand when you know them. 1) Planning: Defining the idea, analyzing the market and prototyping. 2) Developing the app (code and programing) and graphic design. 3) Marketing and/or distribution of the app.

Steps 2 and 3 are mainly related to professionals (or advanced entrepreneurs). Step 1 is the health related professional´s responsibility.

When I embraced the project to build my own professional app, due to my lack of previous experience in this topic, I approached the project like if it was a normal medical research project. And that was my first mistake in a long list of mistakes I did, just in step 1.
In the presentation the big mistakes I had are analyzed and solutions are provided for preventing them or solve them when they appeared. It is always cheaper (in time and money) to learn from second experience (so you can avoid other people mistakes) and that is the objective of the presentation in order to help other future health related entrepreneurs in the app world environment.




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