Personal Information Prescription



Gil Ruda*, Clalit Health, Tel Aviv, Israel
Leor Wolff*, Clalit Health, Tel Aviv, Israel
Assi Cicurel*, Clalit Health, Revivim, Israel


Track: Practice
Presentation Topic: Consumer empowerment, patient-physician relationship, and sociotechnical issues
Presentation Type: Rapid-Fire Presentation
Submission Type: Single Presentation

Building: Mermaid
Room: Room 3 - Upper River Room
Date: 2013-09-24 02:00 PM – 03:30 PM
Last modified: 2013-09-25
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Abstract


Background:
Primary care, patients and physicians are changing. The healthcare needs of an aging society are increasing along with growing financial constraints that create pressure for shorter, and more complicated, primary care visits, (PVCs). Patients increasingly obtain medical information online, evolving into ePatients who expect and demand quality additional information. It is has been shown that patients tend to remember less than 50% of the verbal information given to them during a PCV. There is an obvious need for relevant information to be made available which patients can access at their leisure. Clalit Health Services (CHS) provides comprehensive healthcare to 4 million patients in Israel.

Method:
Using CHS' national Electronic Health Record (EHR) data we compiled a list of the 100 most frequent diagnoses registered annually during 30.8 million PCVs. We developed high quality, peer reviewed, patient information content - the Personal Information Prescription (PIP). Covering common diagnoses from Upper Respiratory Tract Infection (600K yearly registrations) to Acne (30K yearly registrations). PIP information (articles, videos, online health calculators, FDA & NHS approved apps) addresses recurring questions and answers them in a friendly down-to-earth manner. Sending the PIP by email is managed in accordance with Clalit's Medical Data Protection Regulations.

Results:
Preliminary results are most encouraging. 89% of patients confirm they would want to get another PIP in the future. 83% say the information is relevant and interesting. Physicians using PIP feel empowered by the ability to trust the patient information sent. They reported an enhanced physician-patient relationship stemming from the new, simple, ability to send personal information at a time of great need.

Conclusion:
We present an innovative project developed by CHS which responds to the needs of both patients and physicians in Today's complex PCV environment , increasingly known as as the "Era of the ePatient". Ethical considerations, practical problems and challenges will be presented.




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