Aleksandar Stojanovic*, Managing Director of Razorfish Healthware, Düsseldorf, Germany Track: Business Presentation Topic: Business modelling in eHealth Presentation Type: Oral presentation Submission Type: Single Presentation Building: Mermaid Room: Main Auditorium Date: 2013-09-23 04:00 PM – 06:00 PM Last modified: 2013-09-25

If you are the presenter of this abstract (or if you cite this abstract in a talk or on a poster), please show the QR code in your slide or poster (QR code contains this URL).

The most successful digital business models are driven by the disruption of existing principle-agent-markets, in which the key revenue streams result from systematical assymetry of information. For example, the travel industry was digitally disrupted by digital plattforms which bypassed travel agents and giving end-users access to their databases. Similar principles changed the music industry, the retail industry and many other business areas. The health industry is facing a similar challenge, represented though broad access to medical information for the so called "E-Patient". Applying the principle-agent-theory to the upcoming changes, the role of the "agents in healthcare" will be redefined. The existing business model "the doctor" fulfills all the criteria of a "principal-agent" business model, where the patient (principal) faces an intentionally constructed assymmetry of information (restricted access to medical information, regulatory, latin as business-language) and ressources (diagnosis, access to medical technologies and prescription-drugs). In his presentation Aleksandar Stojanovic will prove the bypassed-agents theory, highlight the existing principal-agent-markets in healthcare and present likely scenarios for the digital disruption of global healthcare. The presentation provides a systematic approach to create and rollout "Disruptive Digital Health Business Models".