Pat Rich*, Canadian Medical Association, Ottawa, Canada Track: Research Presentation Topic: Participatory health care Presentation Type: Oral presentation Submission Type: Single Presentation Building: Mermaid Room: Main Auditorium Date: 2013-09-24 10:00 AM – 11:00 AM Last modified: 2013-09-25

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Background: The London meeting represents the sixth annual iteration of the Medicine 2.0 conference. As the leading academic conference for discussion of the Internet, Social Media, and mobile apps in health, Med 2.0 has evolved in terms of topic areas discussed and new research presented. These changes have mirrored the changing environment within which the conference is offered and the tools and channels used to communicate about the meeting. For instance, the dominance of live blogging as a communication channel in the early Toronto meetings can be contrasted with the growth of Twitter as a major communication and engagement tool at the later meetings.
Methods: As one of only a handful of delegates who has attended and presented at every Med 2.0 conference I would present an overview of how the annual meetings have changed over time and how these changes have mirrored changes in how the health care community has changed in its use of the internet and social media tools. This overview will be accompanied by an analysis of delegate attendance, plenary presentations and research topics.
Conclusions: The subject matter for Med 2.0 and health care and communications framework within which the conference has been held as evolved significantly over the past 6 years but continues to showcase the most significant trends in this field