Lakshmi M Grama*, US National Cancer Institute, Bethesda, United States Deborah Pearson, US National Cancer Institute, Bethesda, United States Track: Practice Presentation Topic: Building virtual communities and social networking applications for patients and consumers Presentation Type: Oral presentation Submission Type: Single Presentation Building: LKSC Conference Center Stanford Room: Lower Auditorium 120 Date: 2011-09-17 04:30 PM – 06:00 PM Last modified: 2011-08-15

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The US National Cancer Institute launched its English Facebook page in July 2010 and its Spanish Facebook page in 2011. While engaging the cancer community on Facebook aligns with NCI's mission for disseminating cancer research information internationally, concerns about the managing questions and comments from Facebook "likers"(aka fans) about their personal cancer situation were expressed. The NCI Facebook Team addressed this by developing a community management and comment response strategy that integrated NCI's Cancer Information Service (1-800-4-Cancer). Our presentation will provide examples of how we implemented our strategy and also feature lessons learned.