B J Fogg, University of stanford, stanford, United States Track: Research Presentation Topic: Persuasive communication and technology Presentation Type: Oral presentation Submission Type: Panel Presentation Building: MECC Room: Auditorium 2 Date: 2010-11-29 01:30 PM – 02:30 PM Last modified: 2010-11-23

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Keynote: panel persuasive technology

Social and mobile technologies offer new ways to form better health habits. To succeed in creating such interventions, designers must understand the two types of habits and the process of how habits form. Routines and Reactions are two types of health habits. Designing for new health Routines includes four steps: (1) Select the smallest behavior that matters (SBTM), (2) Insert the SBTM into a person's existing Routines, (3) Reinforce the SBTM, and (4) Scale the SBTM into the full health behavior. For each these steps, the key to change are putting what I call "hot triggers" into the path of motivated people. A new tool from my Stanford lab, called the "Behavior Wizard," can help people succeed in creating solutions for better health habits.