Medicine20.net User Profile: Rachel De Sain

Rachel De Sain (rdesain)
Flaxworks
 
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Sydney
Australia

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rdesain


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http://www.flaxworks.c...

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Bio statement

A digital strategist with over 15 years of international experience working with Governments, Fortune 500 companies and leading academic institutions. She's a thought leader with the ability to bridge the gaps between technology, creative, business and operations. Rachel helps her clients to develop solutions that leverage existing infrastructure and look to future innovations to ensure sustainable long-term success. Rachel's user-centric design principles, strong business analytics and stakeholder engagement skills enable her to work with a range of organisations to design, develop and deliver solutions that drive success. A strong understanding and first hand experience of the digital revolution, developing interactive innovation solutions for Accenture's European Financial Services clients in the late 90’s followed by developing the worlds first made-for- mobile TV channel for MTV Networks International, and developing new content management and production techniques for multi platform delivery for publishing clients in Australia. Recently Rachel has been focused on working with the Government to integrate social media, digital and web 2.0 solutions to improve service delivery. One great example was the 18-month transformation project to redevelop the online strategy for health information delivery on behalf of the COAG (Council of Australian Governments) funded, Healthdirect. A passionate story teller who has delivered the key note address at a number of international conferences, Rachel weaves her experiences and insights through case studies into engaging and relatable examples that both educate and inspire audiences. Rachel believes that successful digital services must not only meet the needs of the business but ensure they are delivered in a way that is engaging and valued to the end-user.

Conferences

Attended Medicine 2.0'11 (Stanford University, USA)
Friday, September 16, 2011 to Sunday, September 18, 2011
Click here to visit this conference's website

Attended Medicine 2.0'13 (London, UK)
Monday, September 23, 2013 to Tuesday, September 24, 2013
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Accepted Abstracts

Medicine 2.0'13 (London, UK)

Redesigning Our National Health Information Services – Development of a User Centric Design Methodology to Improve Digital Health Information Services.
Rachel De Sain*

Healthdirect Australia was formed by the joint council of Australian Governments to procure, design, deliver and operate national health services on it’s behalf. The company initially focused on meeting health information seekers needs through telephony services such as the nurse triage and after hours GP helplines. As people continue to adopt and utilise new technology to fulfill their health information seeking needs, the service delivery portfolio has needed to broaden to provide these ...

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