Attended Medicine 2.0'11 (Stanford University, USA)
Medicine 2.0'09 (Toronto, Canada)
Good Intentions and Bad Investments: EHealth and the Reality of Market Forces
Introduction: Eysenbach’s well-cited Law of Attrition was the first peer-reviewed journal article that effectively captured the phenomenon of users dropping out of controlled trials. Moreover, attrition permeates all areas of Web 2.0 technology and is not exclusive to controlled trials. Other ongoing challenges include sustaining search engine rankings, competitive IP and software platforms, program conversion rates, and investor confidence. For eHealth programs to be successful, overcoming...
Medicine 2.0'11 (Stanford University, USA)
Montre à La Cigarette C’est Qui Le Boss! Using Highly Tailored Text Messages to Help Young Adults Quit Smoking
Background Smoking rates among young Canadian adults remain high at 27%, compared to 18% of the general population. Young adults tend to underutilize traditional, evidence-based services such as telephone quit lines and cessation medications, rendering the age group especially difficult to reach. In the literature, emerging evidence indicates that SMS-based Mobile Health (mHealth) services are a potentially effective means for the delivery of health interventions for smoking cessation. Howev...
Medicine 2.0'13 (London, UK)
All Superusers Are Not Created Equal: Contributory Patterns Observed in Four Separate Digital Health Social Networks Promoting Behavior Change
Background: Mirroring the Pareto Principle (also known as the 80-20 rule), a common phenomenon in digital health social networking is the 1% rule, where 90% of those who visit an online community lurk, 9% contribute infrequently, and 1% account for the vast majority of discussions. In the healthcare literature this 1% have been identified as Superusers, members of digital health social networks who assume leadership roles by providing support, advice and direction to other users. Although, th...
Full Paper Publications
Wearables, Gamified Group Challenges and Behavioral Incentives: A Preliminary Study of an Engagement Program to Increase Physical Activity
JMIR mHealth and uHealth
Don’t Forget the Doctor: Gastroenterologists’ Preferences on the Development of mHealth Tools for Inflammatory Bowel Disease
JMIR Research Protocols
Lessons Learned From Using Focus Groups to Refine Digital Interventions
JMIR Serious Games
Behavioral Economics, Wearable Devices, and Cooperative Games: Results From a Population-Based Intervention to Increase Physical Activity
Journal of Medical Internet Research
Superusers in Social Networks for Smoking Cessation: Analysis of Demographic Characteristics and Posting Behavior From the Canadian Cancer Society's Smokers' Helpline Online and StopSmokingCenter.net
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