Medicine20.net User Profile: Martina Moick

Martina Moick (moick_m)
Alpen-Adria-Universitaet Klagenfurt
 
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Bio statement

PhD-Student and former scientific researcher at the Department of Marketing and International Management. School of Management and Economics. Alpen-Adria-University Klagenfurt, Austria.

Conferences

Attended Medicine 2.0'11 (Stanford University, USA)
Friday, September 16, 2011 to Sunday, September 18, 2011
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Attended Medicine 2.0'12 (Boston, USA)
Saturday, September 15, 2012 to Sunday, September 16, 2012
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Accepted Abstracts

Medicine 2.0'11 (Stanford University, USA)

Physicians’ reasons for professional Internet Use and the Impact on Attitudes towards Internet-informed Patients and Prescribing Behavior
Martina Moick*, Ralf Terlutter, Susanna Meyer, Norbert Schell

Background Today’s physicians are becoming increasingly confronted with Internet-informed patients and are being forced to reconsider their behavior towards their patients. However, the Internet not only influences health knowledge and behavior of patients but physicians themselves are also affected in their actions. Our objective is to segment different types of physicians based on their reasons for using the Internet for professional activities and to analyze how the segments differ in t...

Medicine 2.0'12 (Boston, USA)

Rate Me ... Physicians’ Evaluations of Online Ratings and a Rating App
Martina Moick*, Ralf Terlutter, Susanna Meyer, Norbert Schell

Background: Although word-of-mouth is one of the most powerful advertising tools, physician rating sites are still in their early stages. So far, there has been little scientific evidence on physicians’ attitudes towards online ratings. Objective: We focused on the assessment of physicians’ attitudes towards online ratings and a specific rating app. Furthermore, we examined the potential differences with respect to demographic variables, medical field, competitive orientation and patient...

Medicine 2.0'13 (London, UK)

Patient 2.0-Usage of Physician-Rating Websites and the Role of Sociodemographic, Psychographic Variables and Health Status
Ralf Terlutter*, Sonja Bidmon*, Johanna Röttl*, Martina Moick, Susanna Meyer, Norbert Schell

Background: The number of physician-rating websites (PRWs) is rising rapidly, but usage is still poor. So far, there has been little discussion about what kind of variables influence usage of PRWs. Objective: We focused on the impact of sociodemographic, psychographic variables and health status on use or disuse of physician-rating websites. Methods: An online survey of 1006 randomly selected German patients was conducted in September 2012. The sample was drawn from an e-panel maintai...

Patient 2.0 – What Predicts Usage of Physician-Rating Apps?
Sonja Bidmon*, Ralf Terlutter*, Johanna Röttl*, Martina Moick, Susanna Meyer, Norbert Schell

Background: There is an increasing interest by physicians, patients, and industry in Physician-Rating Websites (PRWs). Similar to developments in most consumer markets, it can be expected that patients will increasingly access such PRWs via mobile apps. However, there has been little discussion about what kind of variables may predict usage of mobile PRW apps. Objective: The study analyses sociodemographic, psychographic variables and variables of Internet usage in order to predict evalu...

Full Paper Publications

Medicine 2.0

Physicians' Motives for Professional Internet Use and Differences in Attitudes Toward the Internet-Informed Patient, Physician–Patient Communication, and Prescribing Behavior
Martina Moick, Ralf Terlutter
Med2 2012;1(2):e2

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