PhD-Student and former scientific researcher at the Department of Marketing and International Management. School of Management and Economics. Alpen-Adria-University Klagenfurt, Austria.
Attended Medicine 2.0'11 (Stanford University, USA)
Attended Medicine 2.0'12 (Boston, USA)
Medicine 2.0'11 (Stanford University, USA)
Physicians’ reasons for professional Internet Use and the Impact on Attitudes towards Internet-informed Patients and Prescribing Behavior
Background Today’s physicians are becoming increasingly confronted with Internet-informed patients and are being forced to reconsider their behavior towards their patients. However, the Internet not only influences health knowledge and behavior of patients but physicians themselves are also affected in their actions. Our objective is to segment different types of physicians based on their reasons for using the Internet for professional activities and to analyze how the segments differ in t...
Medicine 2.0'12 (Boston, USA)
Rate Me ... Physicians’ Evaluations of Online Ratings and a Rating App
Background: Although word-of-mouth is one of the most powerful advertising tools, physician rating sites are still in their early stages. So far, there has been little scientific evidence on physicians’ attitudes towards online ratings. Objective: We focused on the assessment of physicians’ attitudes towards online ratings and a specific rating app. Furthermore, we examined the potential differences with respect to demographic variables, medical field, competitive orientation and patient...
Medicine 2.0'13 (London, UK)
Patient 2.0-Usage of Physician-Rating Websites and the Role of Sociodemographic, Psychographic Variables and Health Status
Background: The number of physician-rating websites (PRWs) is rising rapidly, but usage is still poor. So far, there has been little discussion about what kind of variables influence usage of PRWs. Objective: We focused on the impact of sociodemographic, psychographic variables and health status on use or disuse of physician-rating websites. Methods: An online survey of 1006 randomly selected German patients was conducted in September 2012. The sample was drawn from an e-panel maintai...
Patient 2.0 – What Predicts Usage of Physician-Rating Apps?
Background: There is an increasing interest by physicians, patients, and industry in Physician-Rating Websites (PRWs). Similar to developments in most consumer markets, it can be expected that patients will increasingly access such PRWs via mobile apps. However, there has been little discussion about what kind of variables may predict usage of mobile PRW apps. Objective: The study analyses sociodemographic, psychographic variables and variables of Internet usage in order to predict evalu...
Full Paper Publications
Physicians' Motives for Professional Internet Use and Differences in Attitudes Toward the Internet-Informed Patient, Physician–Patient Communication, and Prescribing Behavior
This user's work may be related to
Users who Martina Moick has said they are a friend/colleague of
Users who identified Martina Moick as friend/colleague and who Martina Moick considers friends/colleagues
Users who Martina Moick said they have met
Users who said they have met Martina Moick
Users who have said they have met Martina Moick and who Martina Moick says they have met
Martina Moick is a fan of
Users who said they want to meet Martina Moick
Medicine 2.0® is happy to support and promote other conferences and workshops in this area. Contact us to produce, disseminate and promote your conference or workshop under this label and in this event series. In addition, we are always looking for hosts of future World Congresses. Medicine 2.0® is a registered trademark of JMIR Publications Inc., the leading academic ehealth publisher.
This work is licensed under a Creative Commons Attribution 3.0 License.