Guodong (Gordon) Gao is an assistant professor at the R.H. Smith School at the University of Maryland, College Park. His research focuses on the value of health IT and quality transparency. Professor Gao has published extensively in academic journals including Management Science, Information Systems Research, M&SOM, and Journal of Management Information Systems, as well as various conferences.
Attended Medicine 2.0'11 (Stanford University, USA)
Attended Medicine 2.0'12 (Boston, USA)
Medicine 2.0'12 (Boston, USA)
A Changing Landscape of Physician Quality Reporting: Analysis of Patients’ Online Ratings of Their Physicians
Background: Americans increasingly post and consult online physician rankings, yet little is known about the prevalence of ratings, and the information value of the ratings. Objective: To describe trends in patients’ online ratings over time, across specialties, to identify what physician characteristics influence online ratings, and to examine how the value of ratings reflects physician quality. Methods: We used data from RateMDs.com, which included over 386,000 national ratings f...
Full Paper Publications
How Can mHealth Keep New Moms out of the Blue? Evidence of the Heterogeneous Treatment Effects on Depression from a Large-Scale Field Experiment
Journal of Medical Internet Research
A Changing Landscape of Physician Quality Reporting: Analysis of Patients’ Online Ratings of Their Physicians Over a 5-Year Period
How Online Quality Ratings Influence Patients’ Choice of Medical Providers: Controlled Experimental Survey Study
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