Attended Medicine 2.0'11 (Stanford University, USA)
Medicine 2.0'11 (Stanford University, USA)
Locarto: Promoting Mobile Vending of Fresh Produce through Location-Based Text Messaging (demo)
Background The NYC Green Cart program attempts to infuse low-income neighborhoods with jobs and fresh produce by offering permits for the mobile sale of fruits and vegetables. Because vendors can choose—and change—their vending locations, the Green Cart program poses problems for both program promotion and evaluation. Similar problems have been addressed in the developing world through short message service (sms) text messaging. Our objective is to promote Green Cart vendors and evaluate...
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