Attended Medicine 2.0'12 (Boston, USA)
Attended Medicine 2.0'13 (London, UK)
Medicine 2.0'12 (Boston, USA)
Public health communicators consistently find it hard to show that any type of communication intervention really results in an individual’s changed behavior. In most cases, intermediate outcomes are used to show progress along a continuum with the anticipation being that these intermediary steps will lead to the longer-term behavior changes. Digital and social media, as a newer medium, with its opportunities for engagement and real-time data collection, helps bridge this. Yet, while digit...
Medicine 2.0'13 (London, UK)
An Approach for Digital Media & Research for the Health Sector
Researchers across a variety of disciplines are challenged to implement effective social media strategies while adhering to research protocols and best practices. Because of acts like ‘Twitter bombing’, which refers to posting numerous Tweets with the same hashtags and other similar content from multiple accounts with the goal of advertising a certain meme and making it a trending topic on Twitter, validly of data in social media data can often be artificially skewed. Other challenges inc...
Full Paper Publications
JMIR Research Protocols
Perceptions About Disseminating Health Information Among Mommy Bloggers: Quantitative Study
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