Medicine 2.0'12 (Boston, USA)
Background This presentation describes a novel approach linking Quick Response (QR) code metrics with Google Analytics to evaluate Think Again, a multifocal media campaign to reduce high-risk behaviors (i.e. alcohol use, binge drinking) at a mid-sized public university. QR codes are matrix barcodes that store various types of digital data (i.e. URL links, messages). QR codes link a person visiting one form of media (e.g., a poster or a website) to more information about a particular topic ...
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