User Profile: Jennifer Shine Dyer

Jennifer Shine Dyer (EndoGoddess)
Duet Health
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OH 43202
United States


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Jen Dyer MD, MPH is a physician, behavioral researcher with MPH in health behavior studies, social media enthusiast (@EndoGoddess), and mobile health entrepreneur with Ohio mobile software startup Duet Health aiming to make health outcomes better for people living with diabetes or other chronic diseases by creating evidence-based app solutions. In 2011, she developed and released the EndoGoddess App for patients with diabetes who require insulin therapy based on BJ Fogg's health behavior model with the following features: iTunes reward motivation, a unique social business plan, daily inspiring quotes taken from the diabetes online community, multi-media informative diabetes content, social media links. Dr. Dyer is now Chief Medical Officer/partner at Duet Health, named after its doctor-patient focus. Duet Health is a mobile software startup based in Columbus, Ohio producing evidence-based mobile solutions for hospital systems, small practices, insurance companies, and medical education companies as well as entrepreneural products such as the EndoGoddess App. The software and the apps are all original Duet Health products customizable to any disease process or health behavior goal, and are white-label to incorporate each client’s unique branding.


Attended Medicine 2.0'11 (Stanford University, USA)
Friday, September 16, 2011 to Sunday, September 18, 2011
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Attended Medicine 2.0'12 (Boston, USA)
Saturday, September 15, 2012 to Sunday, September 16, 2012
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Accepted Abstracts

Medicine 2.0'12 (Boston, USA)

Physician Entrepreneurship and App Development: How Did I Do It?
Jennifer Shine Dyer*

With the changing landscape in healthcare, there are many opportunities for physician entrepreneurship in health 2.0. But, how do you make it happen and actually make a living? I will share my story as a physician with an app idea, my primitive app programming with a medical student that led to partnership with startup Duet Health, the development of the EndoGoddess App, and the business models that we have used to succeed in mobile health. Duet Health, named after its doctor-patient focus, i...

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