Social Media Use by Health Care Providers: Professional Benefits and Social Challenges

Enoch Choi, Palo Alto Medical Foundation, Palo Alto, United States

Track: Practice
Presentation Topic: The nature and dynamics of social networks in health
Presentation Type: Oral presentation
Submission Type: Single Presentation

Building: LKSC Conference Center Stanford
Room: Lower Auditorium 130
Date: 2011-09-18 10:30 AM – 12:00 PM
Last modified: 2011-08-12

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Health care providers have needs to recruit patients and publicize health education relevant to their expertise as part of community health education, building their brand and network of referrers. Social media is uniquely able to help meet these needs by helping to build engaged communties and two-way communication through text, photo, video and community sites deployed on the web and mobile devices. In this presentation, attendees will learn how pioneering medical groups like the Palo Alto Medical Foundation and Cleveland Clinic are successfully using social media to connect with patients and build community, promote health education and wellness, particpatory medicine, and why providers and patients would want to be a part of it. Despite these potential benefits, health care providers may be hesitant to use social media due to concerns about the use of social technologies for professional health care communication and they may lack an understanding of how to properly use these technologies. Some important issues that will be discussed include digital professionalism by health care professionals and implications of HIPAA in social media communications.

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