Cancer Control P.L.A.N.E.T.: Moving Research into Practice

Michael Sanchez* Michael Sanchez*, NIH/NCI, Rockville, United States
Madeline Laporta, NIH/NCI, Rockville, United States
Alissa Gallagher, NIH/NCI, Rockville, United States
Cynthia Vinson, NIH/NCI, Rockville, United States
Russell Glasgow, NIH/NCI, Rockville, United States

Track: Practice
Presentation Topic: Building virtual communities and social networking applications for health professionals
Presentation Type: Oral presentation
Submission Type: Single Presentation

Building: LKSC Conference Center Stanford
Room: Lower Auditorium 120
Date: 2011-09-18 10:30 AM – 12:00 PM
Last modified: 2011-08-12

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Evidence-based interventions (EBIs) are not broadly implemented into practice despite widespread availability of programs, policies, and guidelines. Systematic processes for integrating evidence-based resources with community preferences and provision of resources and support for public health and community practitioners in the current economic environment are important challenges for cancer control and prevention. Most efforts to date provide online resources to facilitate translation of EBIs into practice have been static, one-way communications of fixed materials. The Cancer Control P.L.A.N.E.T. web portal, sponsored by a collaboration of federal and national entities, provides access to data and resources that can help planners, program staff, and researchers to design, implement, adapt, and evaluate evidence-based cancer control programs. By providing access to Web-based resources, P.L.A.N.E.T. users can assess the cancer and/or risk factor burden within a given state; identify potential partner organizations that may already be working with high-risk populations; understand the current research findings and recommendations; access and download evidence-based programs and products; and find guidelines for planning and evaluation. To expand the capacity of P.L.A.N.E.T. and to take advantage of Web 2.0 technology, the National Cancer Institute (NCI) created Research to Reality (R2R) (, an online community of practice designed to facilitate researcher- practitioner partnerships and dialogue related to moving evidence-based programs into practice.
Data from web analytics, webinar registration, listserv membership, evaluation reports, and lessons learned based upon formative program experience were analyzed.
P.L.A.N.E.T. web visits per year have consistently increased from 13,516 to 85,587 and unique visits from 7,127 to 40,745, with dramatic increases since R2R first launched in January 2010. Within the first year of R2R, the P.L.A.N.E.T listserv membership increased from 847 to 3,736 members and over 3,000 users registered for the Cyber-Seminars. Additionally, R2R members are engaging in discussion threads, interacting with featured partners, sharing feedback, posing questions, and submitting events for inclusion in the calendar. Lessons learned from P.L.A.N.E.T. and R2R suggests that effective Web 2.0 strategies can increase web visits, create more interactive platforms, and expand web-based resource to benefit public health settings and reach low income, high-risk communities.
P.L.A.N.E.T. has greatly contributed to national cancer control and prevention efforts over the past 7 years. However, dissemination and implementation of EBIs requires an active role beyond static web resources. R2R is one Web 2.0 approach that integrates evidence-based resources with community preferences to inform challenging decisions that current research alone cannot address. Additional efforts are needed to promote applications of EBIs within the evolving conditions in which programs are implemented and to extend the P.L.A.N.E.T. and R2R model to other health conditions. Researchers, community practitioners, and government partnerships should continue to develop innovative ways to address the pressing issues in disease prevention, control, health disparities, and health delivery.

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