Medicine and Web 3.0 - a Wish List .

Arun Keeppanasseril* Arun Keeppanasseril*, Mcmaster University, Hamilton, Canada

Track: Practice
Presentation Topic: Health information on the web: Supply and Demand
Presentation Type: Oral presentation
Submission Type: Single Presentation

Building: LKSC Conference Center Stanford
Room: Breakout Classroom
Date: 2011-09-17 02:30 PM – 04:00 PM
Last modified: 2011-08-15

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Medicine has been notoriously slow in incorporating information and communication technology. For long, the profession gleefully stood by the wayside unmindful of the IT enabled re-engineering of the service sector. Landmark reports about patient safety and the relentless focus on healthcare costs didn’t leave much choice for medicine but to undertake a whole new look at the way it operates. As a result, slowly but surely medicine has braced itself for embracing ICT as an operating framework rather than as a provider of solitary solution to it’s many and diverse challenges. Today, the profession has come a long way from the slow starter to a potential power user of ICT solutions. As much as it is a part of modern man’s daily life the World Wide Web (www) is poised to be the medium of healthcare transaction in the near future. If Web 1.0 was more mindful of the traditions of medicine (authority based, subjective, centered around clinical knowledge, expertise and intuition), Web 2.0 facilitated some of the most daring changes in the history of the profession viz, the EBM movement and patient centric care. The interactive nature of web 2.0 has seen it nevertheless helping the onset of enormous data and information deluge - both for the physician and the patient alike . Whereas the physician has to cope up with the blinding pace of knowledge generation (both peer reviewed and otherwise); the patients feel empowered with the easy information access but are enamored by the the challenge of ascertaining the veracity of web based information. Patient support groups, social media, online advocacy and personal health records are the milestones of this era. It also brought privacy in to limelight like never before.The development of the graphical web from its early days in 1995 to the social web of late 2007 has been compared to the developing brain- Web 1.0 and 2.0 as embryonic, formative technologies while Web 3.0 promises to be a more mature web where better ‘pathways’ for information retrieval will be created, and a greater capacity for cognitive processing of information will be built. The immense amount of information, the complex social dynamics and the increasingly sophisticated health care expectations and goals cry out for a mechanism to initiate contextual knowledge processing and retrieval.The impending emergence of semantic web promises to unleash the potential gains from all the accumulated knowledge in a far more effective manner than at present. It is imperative for the medical profession and the technology developers to engage each other in a synergistic relationship in order to maximize the potential benefits of semantic web. This presentation is designed as a friendly wish list for Web 3.0 features and applications from the medical profession to their ICT counterparts. From Knowledge enabled medicine to patient safety, operational management to stake holder involvement the list encompasses a large number of potential applications which can strike the ‘sweet spot’ of wholesome qualitative healthcare improvement.

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